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Database Marketing Analysts have a lot of career options and this post reviews them.
The best career path for a database marketing analyst depends on opportunities available with the employer, the likes or preferences of the database marketing analyst and their background.
Without much ado, here is the database marketing analyst career path
The Web Analytics Career Path - database marketing analysts can get into careers in web analytics, web data mining or web mining without expensive re-training because both career paths exercise similar analysis skills.
Click here to read this post on how to get a job in web data analytics.
The Data Warehousing Career Path - database marketing analysts with very strong relational database skills and ql query writing skills and a strong background in an enterprise database platform like Oracle or Microsoft SQL Server can go into the Data Warehousing career path.
The Database Developer Career Path - database marketing analysts with an interest in pursuing a more technical career path would do well to start off with learning a relational database management system like Microsoft Access or SQL Server.
Many database marketing analysts already know how to work with Microsoft Access and if this happens to be your situation, learn SQL Server.
The Enterprise Reporting Analyst Career Path - database marketing analysts with an interest in working with management and staying technical a the same time can go into enterprise reporting.
This means that they have to learn the enterprise reporting tools utilized in their corporations. These tools include Crystal Reports or SQL Server Reporting Services.
It may even be that the tool that you will be using is Microsoft Excel or even Microsoft Access for Reporting.
The Business Intelligence (BI) Career Path - database marketing analysts with an interest in enterprise data mining and software development can go into business intelligence (BI).
There may be a steep learning curve here because some of the tools that are used for business intelligence like Microsoft Analysis Services require strong technical mastery and even software development using Microsoft\'s programming platform (.NET Framework, C#).
At the same time, the business intelligence profession pays well and can be a stepping stone into other consulting careers as well.
The Customer Relationship Management (CRM) Career Path - database marketing analysts with an interest in customer service or marketing can go into customer relationship management.
There are many software products or services in the CRM industry. An example of which is Salesforce.
Regardless of the CRM software you use, make sure that you learn, understand and master the principles behind the CRM industry.